[{"id":137525755984,"handle":"all","title":"All Products","updated_at":"2025-02-20T07:35:45+11:00","body_html":"\u003ch5\u003e\u003cem\u003eWe specialize in delivering the latest and most innovative K-beauty products on the market. Our commitment is to ensure that our customers have access to the freshest trends and the most cutting-edge skincare and beauty solutions from South Korea. We carefully curate our selection to include the most up-to-date products, reflecting the ever-evolving beauty landscape, so you can stay ahead of the curve with the newest and most effective K-beauty offerings.\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003eTop 5 Kbeauty brand here at Makeup2beauty\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCOSRX\u003c\/strong\u003e: Renowned for its effective and ingredient-focused skincare products, COSRX is a favorite for addressing issues like acne and dryness. Their minimalist formulations and efficacy have made them a staple in K-beauty routines.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSKIN1004\u003c\/strong\u003e: Known for its focus on natural ingredients and calming effects, SKIN1004’s products often feature Centella Asiatica. Their products are celebrated for their gentle and soothing properties.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDr. Jart+\u003c\/strong\u003e: This brand is famous for its innovation in skincare, offering products like the Cicapair line for calming sensitive skin and various other specialized treatments. Dr. Jart+ combines advanced technology with high-quality ingredients.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLaneige\u003c\/strong\u003e: A leader in hydration, Laneige’s products, such as the Water Sleeping Mask and Lip Sleeping Mask, are celebrated for their hydrating properties. Laneige uses advanced water science technology to provide intense moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAnua\u003c\/strong\u003e: Anua is a rapidly growing brand known for its Heartleaf Extract products. Their focus on soothing and hydrating ingredients has resonated with consumers, making them a notable player in the K-beauty industry.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThese brands are recognized for their quality, innovation, and ability to address various skincare needs.\u003c\/p\u003e","published_at":"2019-08-26T19:08:34+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"LASH"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"oil"},{"column":"type","relation":"equals","condition":"Ampoule"},{"column":"type","relation":"equals","condition":"Beauty Supplies"},{"column":"type","relation":"equals","condition":"Body Care"},{"column":"type","relation":"equals","condition":"Cleanser"},{"column":"type","relation":"equals","condition":"Essence"},{"column":"type","relation":"equals","condition":"Eyebrow"},{"column":"type","relation":"equals","condition":"Face Mask"},{"column":"type","relation":"equals","condition":"Hyaluronic"},{"column":"type","relation":"equals","condition":"Mascara"},{"column":"type","relation":"equals","condition":"Mask"},{"column":"type","relation":"equals","condition":"Moisturiser"},{"column":"type","relation":"equals","condition":"Professional Salon Kits"},{"column":"type","relation":"equals","condition":"Serum"},{"column":"type","relation":"equals","condition":"Sun Screen"},{"column":"type","relation":"equals","condition":"Tape"},{"column":"type","relation":"equals","condition":"Toner"},{"column":"type","relation":"equals","condition":"all products"},{"column":"type","relation":"equals","condition":"COSRX"},{"column":"type","relation":"equals","condition":"ANUA"},{"column":"type","relation":"equals","condition":"SKIN1004"},{"column":"type","relation":"equals","condition":"ABIB"},{"column":"type","relation":"equals","condition":"AESTURA"},{"column":"type","relation":"equals","condition":"AHC"},{"column":"type","relation":"equals","condition":"AROMATICA"},{"column":"type","relation":"equals","condition":"AXIS-Y"}],"published_scope":"web","image":{"created_at":"2020-07-28T20:49:25+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/Copy_of_Untitled_3.png?v=1725342452"}},{"id":473743786177,"handle":"beauty-of-joseon","title":"Beauty Of Joseon","updated_at":"2024-10-25T18:38:01+11:00","body_html":"\u003ch4 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eBEAUTY OF JOSEON x MAKEUP2BEAUTY\u003c\/em\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003eOFFICIAL DISTRUBUTOR IN AUSTRALIA\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003e\u003cspan style=\"color: rgb(165, 123, 123);\"\u003e\u003cem\u003eBeauty of Joseon is a South Korean beauty brand celebrated for its unique blend of traditional Korean ingredients and beauty practices, drawing inspiration from the Joseon dynasty. This era, spanning from 1392 to 1897, is known for its cultural richness and the emphasis placed on natural beauty and skincare. During this time, the use of herbal remedies and holistic approaches to skincare flourished, becoming a cornerstone of Korean beauty practices that continue to influence modern skincare routines.\u003c\/em\u003e\u003c\/span\u003e\u003c\/h5\u003e\n\u003ch3\u003e\u003cstrong\u003eTraditional Inspiration and Philosophy\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eThe name \"Beauty of Joseon\" reflects the brand's deep-rooted connection to the beauty ideals of the Joseon dynasty, where elegance and minimalism were highly prized. Beauty during the Joseon period was about enhancing one’s natural features through the use of gentle, nourishing ingredients, focusing on long-term skin health rather than quick fixes. This philosophy is echoed in the brand's approach to skincare, which emphasizes enhancing natural radiance through the use of time-honored, effective ingredients.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Ingredients and Their Benefits\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon’s products are formulated using traditional Korean herbal ingredients known for their potency and efficacy. These ingredients, often referred to as \"Hanbang\" (한방) in Korean, have been used in Korean medicine and beauty rituals for centuries, offering a natural yet effective approach to skincare. Some of the most prominent ingredients include:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGinseng\u003c\/strong\u003e: A powerful anti-aging ingredient that has been a staple in Korean skincare for centuries. Ginseng helps to boost circulation, improve skin elasticity, and reduce the appearance of fine lines and wrinkles. It also has antioxidant properties, protecting the skin from environmental damage and stress.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eRice\u003c\/strong\u003e: Known for its brightening and hydrating properties, rice has long been used in Korean beauty rituals. It helps to even out skin tone, reduce hyperpigmentation, and promote a radiant complexion. Rice is also rich in vitamins and amino acids that nourish the skin and provide long-lasting moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHoney\u003c\/strong\u003e: A natural humectant, honey draws moisture into the skin and locks it in, providing deep hydration. It also has antibacterial and anti-inflammatory properties, making it ideal for soothing irritated skin and reducing the appearance of blemishes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHanbang (Traditional Korean Herbal Medicine)\u003c\/strong\u003e: Hanbang refers to the use of traditional Korean herbal ingredients, such as licorice root, green tea, and lotus leaf, known for their soothing, brightening, and anti-aging benefits. These ingredients are carefully selected to work in harmony with the skin, promoting balance and overall skin health.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eThese natural ingredients are at the heart of Beauty of Joseon's formulations, providing nourishment, hydration, and anti-aging benefits. The use of Hanbang is especially significant, as it embodies the brand’s commitment to combining ancient wisdom with modern skincare science to create products that are not only effective but also gentle and safe for all skin types.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eProduct Lineup\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eBeauty of Joseon offers a carefully curated lineup of skincare products designed to address a wide range of skin concerns while promoting healthy, radiant skin. Their product range includes:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eToners\u003c\/strong\u003e: Beauty of Joseon’s toners are formulated to balance the skin’s pH and provide an initial layer of hydration. They often feature key ingredients like ginseng and rice to soothe and nourish the skin, preparing it for the next steps in a skincare routine.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSerums\u003c\/strong\u003e: The brand’s serums are among their most popular products, each formulated with concentrated ingredients to target specific concerns such as brightening, calming, and anti-aging. For example, the \u003cstrong\u003eGlow Serum (Propolis + Niacinamide)\u003c\/strong\u003e is perfect for brightening and fighting acne, while the \u003cstrong\u003eRevive Serum (Ginseng + Snail Mucin)\u003c\/strong\u003e focuses on firming and repairing damaged skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCreams\u003c\/strong\u003e: Beauty of Joseon’s creams are designed to provide long-lasting hydration and nourishment. Their \u003cstrong\u003eDynasty Cream\u003c\/strong\u003e is a fan favorite, enriched with ginseng and rice extracts, offering deep hydration while improving skin elasticity and brightness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eMasks\u003c\/strong\u003e: To complement their serums and creams, Beauty of Joseon offers masks that provide an extra boost of hydration and nutrients. These masks are infused with traditional herbal extracts, offering a luxurious, spa-like treatment at home.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cstrong\u003eCommitment to Natural and Effective Skincare\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOne of the hallmarks of Beauty of Joseon is its dedication to using natural, safe, and gentle ingredients. The brand avoids the use of harsh chemicals, synthetic fragrances, and artificial colorants, making their products suitable for sensitive skin. By focusing on time-tested ingredients and traditional Korean beauty principles, Beauty of Joseon has built a reputation for creating high-quality skincare that delivers visible results without compromising the skin’s health.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eModern Adaptation of Ancient Traditions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eWhile rooted in the traditions of the Joseon dynasty, Beauty of Joseon has successfully integrated modern skincare science into its formulations. This marriage of old and new allows the brand to offer products that not only honor the past but also meet the skincare needs of modern consumers. Their formulas are designed to provide solutions to common skincare concerns such as dullness, fine lines, and dehydration, making them versatile and effective for a global audience.\u003c\/p\u003e","published_at":"2024-09-06T17:47:52+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Beauty of Joseon"},{"column":"tag","relation":"equals","condition":"BOJ"}],"published_scope":"web","image":{"created_at":"2024-09-06T17:48:22+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/BOJ_COLLECTION_BANNER_600_x_560_px_1.svg?v=1725608903"}},{"id":460657164481,"handle":"pigmentation","title":"Pigmentation","updated_at":"2025-02-20T06:24:51+11:00","body_html":"\u003ch5\u003e\u003cem\u003e\u003cstrong\u003ePigmentation\u003c\/strong\u003e refers to the coloration of the skin, which is influenced by the amount and type of melanin produced by skin cells called melanocytes. Changes in pigmentation can manifest as dark spots, uneven skin tone, or discoloration. Here’s a detailed description\u003c\/em\u003e\u003c\/h5\u003e\n\u003cp\u003e\u003cstrong\u003eTypes of Pigmentation Issues:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHyperpigmentation:\u003c\/strong\u003e This is when certain areas of the skin become darker than the surrounding skin. Common forms include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunspots:\u003c\/strong\u003e Dark spots caused by prolonged sun exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAge Spots:\u003c\/strong\u003e Also known as liver spots, these occur with aging and sun exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMelasma:\u003c\/strong\u003e Dark patches, often on the face, typically triggered by hormonal changes, such as during pregnancy or due to oral contraceptives.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-Inflammatory Hyperpigmentation:\u003c\/strong\u003e Darkening of the skin following an injury, inflammation, or acne.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHypopigmentation:\u003c\/strong\u003e This occurs when the skin loses melanin, resulting in lighter patches. Common forms include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitiligo:\u003c\/strong\u003e A condition where patches of skin lose their pigment due to the destruction of melanocytes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlbinism:\u003c\/strong\u003e A genetic condition where the skin, hair, and eyes lack melanin entirely.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eCauses of Pigmentation Changes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Exposure:\u003c\/strong\u003e UV radiation stimulates melanin production, leading to dark spots and uneven skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHormonal Changes:\u003c\/strong\u003e Fluctuations in hormones, such as during pregnancy or with the use of birth control, can trigger melasma.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInflammation or Injury:\u003c\/strong\u003e Skin trauma, acne, or dermatitis can lead to post-inflammatory hyperpigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenetics:\u003c\/strong\u003e Genetic factors can predispose individuals to certain pigmentation disorders.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedications:\u003c\/strong\u003e Some medications can cause changes in skin pigmentation as a side effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCare Tips:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Use sunscreen daily to prevent further darkening of existing pigmentation and protect against new spots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTopical Treatments:\u003c\/strong\u003e Products containing ingredients like vitamin C, hydroquinone, niacinamide, or retinoids can help lighten pigmentation and even out skin tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExfoliation:\u003c\/strong\u003e Regular exfoliation can help remove dead skin cells and improve the appearance of pigmentation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConsult a Dermatologist:\u003c\/strong\u003e For persistent or severe pigmentation issues, professional treatments such as chemical peels, laser therapy, or prescription medications might be recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eManaging pigmentation often requires a combination of preventive measures and targeted treatments to achieve the best results.\u003c\/p\u003e","published_at":"2023-10-21T00:42:04+11:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"pigmentation"},{"column":"tag","relation":"equals","condition":"SUN SPOTS"},{"column":"tag","relation":"equals","condition":"brightening"},{"column":"tag","relation":"equals","condition":"niacinamide"},{"column":"tag","relation":"equals","condition":"vita 23"},{"column":"tag","relation":"equals","condition":"vitamin c"},{"column":"tag","relation":"equals","condition":"sun care"},{"column":"tag","relation":"equals","condition":"suncream"},{"column":"tag","relation":"equals","condition":"sun serum"},{"column":"tag","relation":"equals","condition":"sun fluid"},{"column":"tag","relation":"equals","condition":"sun stick"},{"column":"tag","relation":"equals","condition":"sun screen"},{"column":"tag","relation":"equals","condition":"cellstory"},{"column":"tag","relation":"equals","condition":"Miracletox perfection kit"},{"column":"tag","relation":"equals","condition":"miracletox"},{"column":"tag","relation":"equals","condition":"Miracletox premium kit"}],"published_scope":"web","image":{"created_at":"2024-08-23T20:34:52+10:00","alt":null,"width":600,"height":560,"src":"\/\/www.makeup2beauty.com.au\/cdn\/shop\/collections\/PIGMENTATION_SKIN_COLLECTION_BANNER.png?v=1724409293"}},{"id":473678053569,"handle":"serum","title":"Serums","updated_at":"2025-02-20T07:35:46+11:00","body_html":"\u003ch4\u003e\u003cem\u003e\u003cstrong\u003eSerums\u003c\/strong\u003e\u003c\/em\u003e\u003c\/h4\u003e\n\u003ch5\u003e\u003cem\u003eSerums are lightweight, fast-absorbing liquids packed with concentrated active ingredients designed to target specific skin concerns. Due to their lightweight nature, serums penetrate deeper into the skin, delivering potent ingredients more effectively than heavier moisturizers or creams. They are typically applied after cleansing and before moisturizing.\u003c\/em\u003e\u003c\/h5\u003e\n\u003ch3\u003e\n\u003cstrong\u003eBenefits of Using Serums\u003c\/strong\u003e:\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eTargeted Treatment\u003c\/strong\u003e: Serums are formulated to address specific skincare issues such as hydration, brightening, anti-aging, or acne.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eHigher Concentration of Actives\u003c\/strong\u003e: Serums contain a higher concentration of active ingredients, providing more noticeable and faster results compared to other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight and Fast-Absorbing\u003c\/strong\u003e: Their thin texture allows them to absorb quickly into the skin, making them ideal for layering with other skincare products.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eImproves Skin Texture\u003c\/strong\u003e: Regular use of serums can lead to smoother, more refined skin texture over time.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eBoosts Hydration\u003c\/strong\u003e: Many serums, especially those with hyaluronic acid, deliver deep hydration and plump the skin.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e: Serums with antioxidants like vitamin C protect the skin from environmental damage and promote a brighter complexion.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e","published_at":"2024-09-04T12:01:00+10:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Serum"},{"column":"tag","relation":"equals","condition":"Serums"}],"published_scope":"web"}]
["Alpha Arbutin","Arbutin","Beauty of Joseon","BOJ","brightening skin","dull skin","even skin","glass skin","Glow deep serum","glowy skin","healthy glow","kbeauty","korean","korean glow","korean skincare","pigmentation","Rice","Rice bran","serum","skin","skin serum","skincare","uneven skin"]
The Beauty of Joseon (BOJ) Glow Deep Serum: Rice + Arbutin is known for its brightening and nourishing properties containing 68% rice bran water and 2% alpha arbutin. Designed for skin concerns such as pigmentation and uneven skin tone, it protects skin from hyperpigmentation by inhibiting the formation of melanin.
BENEFITS
Brightening: Arbutin, which is known to help brighten the skin and even out skin tone.
Hydrating: A blend of traditional Korean herbal extracts help hydrate the skin leaving it looking supple and hydrated.
Smoothing: Rice Bran water has been used for centuries in Asia to smooth and soften skin. This ingredient is rich in Vitamin B and Vitamin E, which help treat hyperpigmentation, acne, and aging. Rice Bran purifies the skin, smoothes the complexion and reduces the appearance of fine lines and pores
DIRECTIONS
After cleansing and toning, apply 2-3 drops of the serum and pat gently into the skin until fully absorbed. Follow with other skincare. Can be used daily, morning and night.
▪For external use only ▪Avoid contact with eyes ▪Do not apply to broken or inflamed skin ▪Keep out of reach of children ▪Use with care for easily irritated skin, testing on small areas recommended ▪Discontinue use if signs of irritation appear ▪Store in cool and dry places, away from direct sunlight
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