SHOP History of Whoo

The History of Whoo is a prestigious K-beauty brand that embodies the essence of traditional Korean royal beauty rituals, blending ancient wisdom with modern skincare technology. Established in 2003, The History of Whoo is part of the LG Household & Health Care group and is renowned for its luxurious and high-performance skincare products that draw inspiration from the beauty secrets of Korea’s royal court.

Origins and Inspiration

The brand’s name, “Whoo,” is derived from the Korean word for “imperial,” reflecting its deep connection to the opulent skincare practices of Korean royalty. The History of Whoo is built upon the philosophy of using traditional royal ingredients and techniques, which were once reserved for the elite women of the Joseon Dynasty. This historical inspiration is integrated with contemporary science to create a skincare line that combines the best of both worlds.

Key Components

• Royal Ingredients: The History of Whoo’s products often feature rare and luxurious ingredients that were traditionally used in Korean royal court skincare routines. These include herbal extracts such as ginseng, deer antler, and angelica root, known for their anti-aging and skin-rejuvenating properties. The brand’s formulations are designed to address various skin concerns, including aging, dullness, and lack of elasticity.

• Advanced Formulations: While rooted in tradition, The History of Whoo incorporates modern technology and research to enhance the effectiveness of its products. The brand employs sophisticated extraction methods and innovative delivery systems to ensure that the potent ingredients are effectively absorbed by the skin.

• Luxurious Experience: The brand is known for its luxurious packaging and sophisticated formulations, which aim to provide not only visible skincare benefits but also a sensory experience reminiscent of historical Korean beauty rituals. The products are often presented in elegantly designed bottles and jars that reflect the brand’s royal heritage.

Popular Lines and Products

The History of Whoo offers a range of skincare lines, each designed to address specific skin concerns and incorporate traditional ingredients. Notable lines include the Bichup series, known for its revitalizing and anti-aging properties, and the Seonghye series, which focuses on brightening and improving skin texture.

Overall, The History of Whoo represents a unique fusion of historical elegance and modern innovation. Its commitment to maintaining the integrity of traditional Korean beauty practices while embracing scientific advancements has made it a beloved brand among those seeking high-quality, effective skincare with a touch of royal luxury.